I really fell in love with After Effects during the last quarter of my sophomore year at DAAP. I wanted to continue working with the program and pushing myself to learn new techniques. I knew that if I did not set goals for myself during this Co-op quarter, I would get distracted and put my endeavors on the back burner, so I decided to create a new video project every week. Each week, I will try to learn a new technique, be it recreating an effect from television or film, or re-imagining effects from a tutorial.
For my first assignment, I chose to recreate the “title cards” seen at the end of commercials on A&E. I really enjoy the way they arrange the information they present. Color is used to highlight specific pieces of information, be it a title of a show or a time it airs. The motions are concise, but hierarchy is displayed throughout. It is a simple animation, but there is beauty and elegance in the simplicity.
Please refer to this video if you are not familiar with the way these A&E title cards look.
